Hoopla was born in a dinner conversation about beautiful things.
Rachel Oiknine and Laurie Wayne, two working women in St. Louis, shared their love for sophisticated yet fun jewelry - and agreed how difficult it was to come by. They decided that in order to wear the jewelry they wanted, they would need to make it themselves.
Since launching in 2009, Hoopla has grown through friends and word of mouth. The brand's fashionable and easy-to-wear styles have attracted a strong loyalty for their ability to make simple yet substantial additions to all types of looks.
Rachel and Laurie love their jewelry and hope you will too.